Zone Intelligence
Comparing: vs last week
ZONES TRACKED
8
vs last period
TOP ZONE SCORE
72/100
Accessories & Bags
AVG DWELL TIME
8.4m
Network average
ENGAGEMENT GAP
58pp
Largest opportunity
Intelligent Next Step
High-traffic zones are under-engaging — Accessories & Bags zones deliver 4× the return
Womenswear captures 38% of all store traffic yet scores only 14/100 on engagement — the lowest in the network. Accessories & Bags achieves 72/100 with 18% traffic share. Closing this 58pp gap through layout and fixture changes is the single highest-leverage action available this period.
Zone Opportunity Map
Which store zones deserve investment first
Traffic share (x-axis) vs Engagement rate (y-axis). Bubble size = average dwell time. Zones in the bottom-right quadrant have high traffic but low engagement — the highest-priority intervention targets.
Priority Action
Womenswear — 38% traffic share but only 14% engagement
The largest single opportunity in the store. Layout refresh and interactive fixtures recommended.
Benchmark Zone
Accessories & Bags — 72% engagement with 18% traffic
High-intent browsing with long dwell times. Dwell time 14.2m vs 6.2m in Womenswear.
Bubble Size
Bubble size represents average dwell time in minutes
Larger bubbles indicate longer customer engagement per visit.
Zone Engagement Ranking
Engagement score out of 100 with traffic share and dwell time context
Network Average
38/100
Accessories & Bags is 1.9x above average
Biggest Gap
58pp
Between Accessories & Bags (72) and Womenswear (14)
Conversion Uplift Potential
+3.2pp
If Womenswear reaches 40% engagement benchmark
Intelligent Next Step
Womenswear is the critical outlier — engagement scores sorted by performance reveal a 58pp gap
Womenswear scores 14/100 on engagement despite capturing 38% of all store traffic — the largest traffic-to-engagement gap in the network. Accessories & Bags at 72/100 is the benchmark to replicate. Closing this gap is estimated to unlock +3.2pp in conversion.