Fitting Room Intelligence
Comparing: vs last week
TOTAL ENTRIES
1,245
Demand is growing
AVG OCCUPANCY
8.2m
Dwell shortening — possible abandonment
UTILISATION RATE
78%
Approaching capacity ceiling
AVG WAIT TIME
3.5m
Bangkok Central skewing network avg
Intelligent Next Step
When fitting room demand starts to erode conversion — Bangkok Central is past the critical threshold
Bangkok Central: 15min+ wait times detected at 6–8pm. Customers waiting beyond 5 minutes show a 22% abandonment rate. At current congestion levels, an estimated 34 transactions per evening are being lost to fitting room friction alone.
Congestion Timeline
Hourly occupancy rate (%) and average wait time (minutes) with critical threshold markers
Intelligent Next Step
Occupancy exceeds 90% from 6pm — wait times spike to 15min at peak
The 80% capacity threshold is breached for 3 consecutive hours at Bangkok Central. Adding one fitting room attendant from 5:30pm would reduce average wait time by an estimated 6 minutes.
Purchase Outcome by Hour
Fitting room entries split by outcome: converted to purchase vs abandoned
Intelligent Next Step
Abandonment spikes at peak — 64 potential transactions lost at 7pm alone
Peak abandonment at 7pm represents the single largest recoverable revenue opportunity in the network. Priority action: stagger fitting room access with a queuing system during the 6–8pm window.
Store Comparison
Sorted by abandonment rate — highest risk first
Intelligent Next Step
Bangkok Central is an outlier — all other stores are within acceptable range
Bangkok Central's 95% utilisation and 15min average wait is an isolated operational issue, not a network-wide problem. A targeted intervention at this single store can recover the majority of the network's lost fitting room conversions.